RETECHNOLOGY PREMIUM MARKETPLACE RELATED PRODUCTS | WEBINARS | SPECIAL OFFERS
You are viewing our site as a Broker, Switch Your View:
Agent | Broker Reset Filters to Default Back to List
Due to the ongoing situation with Covid-19, we are offering 3 months free on the agent monthly membership with coupon code: COVID-19A
UNLIMITED ACCESS
With an RE Technology membership you'll be able to view as many articles as you like, from any device that has a valid web browser.
Purchase AccountNOT INTERESTED?
RE Technology lets you freely read 5 pieces of content a Month. If you don't want to purchase an account then you'll be able to read new content again once next month rolls around. In the meantime feel free to continue looking around at what type of content we do publish, you'll be able sign up at any time if you later decide you want to be a member.
Browse the siteARE YOU ALREADY A MEMBER?
Sign into your accountAre You a Local Expert? Prove It.
January 19 2015
The year is 2015 and many agents are still wondering, How do I leverage technology to grow my business? Brokerages everywhere are hosting weekend seminars about "How to use Social Media," but I really hope that no one thinks that social media requires you to create content. Your business is content.
As a real estate agent, you are selling more than a piece of property, you are selling a home--but of course we all know that. Creating a Facebook or Twitter handle to repost pictures of cool houses you've never been in won't convince anyone you can find or sell their home. With thousands of agents in any given metropolitan city, what could set you apart? I would want a local expert.
What is a local expert? A local expert is someone who has made it very apparent that they know more than I do and, that by using their services, I will be better off. Here are three steps to prove that you're a local expert:
1. Use social media correctly
Like I mentioned before, this does not mean Googling "cool bathrooms" and posting a picture with the caption "Wouldn't you want to take a bath here?" Leveraging social media means engaging your current clients on social media for prospective clients to see. "Just closed this condo with Tom and Sue (tag them in the status)." This of course means that you need to get consent from the new homeowners, but what could be a more valuable testimonial than a picture and a Facebook tag? I want to see an agent selling houses to people who are like me.