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Sign into your accountGetting Started with SEO: 3 Questions to Ask
October 29 2013
Meta tags, backlinks, keywords, friendly URLs. With terms like these, it's no wonder newcomers can be intimidated by Search Engine Optimization (SEO). Thankfully, making your website SEO friendly is a lot easier than it sounds.
Not sure where to begin? Ask yourself these three easy questions to start improving your search engine rankings.
1. What are consumers in my area searching for?
Before you can optimize your site for search engines, you have to know what real estate consumers are looking for. Studies show that the most frequent search terms are "[City name] homes for sale" and "[City name] real estate" and, on a listing level, the property address (123 Main St, for example).
This can vary, though. Maybe people in your area prefer to add a state abbreviation to their search--e.g., Boston MA real estate. By using the Google Keywords Tool, you can find out exactly what terms are being used. Just type "[City] real estate" in the Word or Phrase box and Google will show you how often that term and related ones are being searched for.