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Sign into your accountFacebook real estate marketing is a must as a Facebook search engine looms
December 27 2012
We've been studying Facebook's influence on search engine optimization for a while now. All signs seemed to point to a day fast approaching when social media would mix with search engines to deliver very personal search results. In fact, Bing scored a deal with Facebook last year that seemed very promising. But for all that promise search hasn't much changed. At least until now..
Facebook's recently made a small change to an existing service that I think signals something bigger to come in 2013. All of us in real estate should pay close attention.
Two days ago, Facebook announced some tweaks to Nearby, which is a service consumers can use to connect with places and businesses that are local. Why should real estate offices and agents care?
I think Facebook's going to get into the local search game in a big way, and directly compete with Google and other local services (like Yelp). Why?
1. "Local" is tough to crack but represents a huge opportunity. Who needs to go after such huge opportunities?! A public company with pressure to make money from its massive user base, of course (Facebook).