Development Differences Part II

Last week in our conversation with John Packes, Director of Product Development for Mobile Card Cast, New York (www.MobileCardCast.com) we looked at the differences between developing for the traditional web and Mobile Web. What we uncovered is that from a conceptual and information architecture standpoint, the two development processes are fundamentally different.

Shortly thereafter, in a conversation with Ryan Jennings, Managing Partner of Indigo6, a Graphic Design & Digital Communication Company based in Norwalk, CT, he expressed to us how his firm views the challenge of continuing to focus on their core competencies while meeting consumer demand for Mobile to stay ahead of the curve. “Given the range of mobile device capabilities, it’s impractical [for us] to manually version content for delivery to the largest audience. Today, digital agencies need to partner with channel experts like Mobile Card Cast to ensure the message [they create] reaches the largest audience in the most compelling way,” Ryan Explained. This strategy will allow Ryan and his team to remain focused on creating the content knowing that the integrity of that content will not change no matter what mobile device it’s being viewed on.

So how do the differences in traditional web development and Mobile web development impact me, my brand and my real estate business? What are the practical differences and what do I stand to gain from working with a dedicated Mobile web developer?  For this, we turn back to John Packes for a detailed explanation.