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Sign into your accountUnderstanding Bounce Rates
November 23 2011
Happy Thanksgiving! We're thankful for the Diverse Solutions blog!
If you want to learn more about bounce rates after reading Ricardo Bueno's article here, you can read our article: http://retechnology.com/broker/articles/4-facts-about-bounce-rates-every-agent/broker-should-know.
Bounce Rate as defined by Google Analytics:
The percentage of single-page visits (i.e. visits in which the person left your site from the entrance page). Bounce Rate is a measure of visit quality and a high bounce rate generally indicates that site entrance (landing) pages aren’t relevant to your visitors.
A high bounce rate simply means that site visitors are finding your content very relevant. A low bounce rate on the other hand indicates that site visitors are engaging with your content, reading, and clicking through to read more. Which is of course exactly the kind of interaction that you want.
Tips To Improve Your Bounce Rate:
1. Provide highly relevant content.
So when somebody Google’s “Long Beach Real Estate,” you want to make sure that the content on your page directly matches your visitors search query. Otherwise, you’ll get someone who lands on your page only to immediately click away because your result didn’t match what they were actually searching for.