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Sign into your accountBest Settings for Forced Registration?
September 16 2011
Over on the Diverse Solutions Community Forum Michael Reilly asked:
We just launched a brand new site at www.cedarparkhomelistings.com. We are driving traffic to this site using google PPC ads so I want to make sure I’m getting the most leads for the $. Does anyone have any thoughts on the best settings for forced registration? I had the registration options set at 10 searches and 4 detailed views but we only got two registrations out of 50+ unique visitors yesterday. I’m curious if anyone out there has done any serious testing on this?
My response:
First and foremost, test everything.
Test forced vs. non-forced registration. Don’t test day-by-day as I don’t think there’s enough data there. Instead, test traffic over a period of a couple of weeks. How much traffic did your Home Search page get? Then, how much of that traffic resulted in a conversion (a registration)?