3 Myths (and 4 Tips) about Content Marketing for Real Estate

Say "content marketing" to an average real estate agent and you'll get a blank stare.

Then say "blogging" and you'll see that blank stare change into pure fear. Why is blogging such a scary thing?

Well, it's not just real estate agents that get scared, for starters. Truth is, most real estate agents want to help people buy and sell homes, not write blog posts and think about content marketing. But the Harvard Business Review notes that, "brands are no longer merely peddling products; they're producing, unearthing, and distributing information. And because they do, the corporation becomes not just economically important to society, but intellectually essential as well." And studies show that 70 percent of people say they'd rather learn about products through content rather than through traditional advertising. And they do that through strategic blogging by brands, a.k.a. content marketing.

Here's the really cool thing about content marketing: anyone can do it. You don't have to be a massive corporate entity. You just need a little time and organization. So take a deep breath, have a sip of water and let's explore this beast called content marketing through some common myths and some easy-to-act-on tips.

3 myths about content marketing for real estate:

1. You have to write every day. Heck no. Publish something new on your site once a week. The rest of the time, your content marketing efforts can be focused on social media—be it Facebook, Twitter, Instagram, Pinterest or all of the above.