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Sign into your accountShould You Force Visitors to Register on Your Website?
September 26 2016
Most modern real estate websites come with a setting called 'forced registration.' You may have scrolled past it in your site's control panel. When activated, this option forces your site's visitors to register in order to continue searching for properties.
But should you force visitors to register on your website? It's a debate that's raged on for years.
On one hand, you get more leads with forced registration--but you also risk turning off consumers. Is the trade-off worth it? While only you can decide what's right for your business, we're happy to help guide you. Here's a look at the pros and cons of both sides of the argument.
Use the Force, Luke
As we mentioned, you get more leads when you force registration. If you're a broker, requiring registration can help satisfy your agents' requests for more leads.
However, it's important to look at the quality of those leads. Do a significant number of consumers submit fake contact information in order to keep using your site? This can be discouraging for agents trying to follow up with these leads. Even when submitted contact information is correct, how many of these leads convert compared to other lead sources you use? (To find out, use this formula for calculating ROI.)