Having a Technologically Integrated Brokerage is Crucial to Recruiting Top Agents

Top performing agents have certain qualities in common. They are extremely organized and efficient with their time. Successful, proactive agents rely on maximizing their time in order to accomplish as many tasks as possible and to stay organized along the way.

Like top performing agents, top performing brokerages also have certain commonalities. They use an attractive office environment to recruit and empower top performing agents. Attractive, in this case, means offering agents the tools they need to succeed.

Being technologically integrated benefits your brokerage in a number of ways and can take on a number of forms. Here are some examples:

Website and Multimedia Support:

Having a cohesive online presence across all brokerage and agent sites will make your brand appear organized and trustworthy. Your customer-facing digital presence is an essential component of your lead generation strategy. Your beautifully designed brokerage website loses credibility if it is being referenced by agent sites that are ugly and disorganized. Find a website solution provider who can support your entire brokerage so that your agent websites will follow similar styles and formats, and agents will have access to the same support resources. The same goes for social media support.

Keep a bank of branding resources such as high resolution logos, testimonials, videos, etc. that agents can use online. Form contractual agreements with media producers such as photographers, graphic designers and videographers. Offer their services to your agents as needed.