Real Estate Pros on Facebook – 5 Best Practices

Social media is arguably taking control of how we communicate with friends, family, and now with advertising opportunities and business pages on Facebook, this social network is by far one of the top to be involved in. If you haven't started your Facebook fan page for your business, then you should today. Tips from our research, including this article,  incorporate the most popular practices for enhancing your brand on Facebook.

• Consistency. Stay active with posts about your business, personal life, and other valuable articles of interests. Even if your audience includes individuals from personal and business relationships, be consistent by reaching out to every member of your audience. If your page is solely directed to business, then decide how active you want your page to be and make it a habit to be consistent with your decision. This way your audience can hold you accountable and trustworthy for information when they need it and want it.
• Connect. This is how you can make connections more quickly than before. Remembering someone's name and finding them on Facebook, or adding your leads from an open house can be your new way to reach out to potential clients. If making connections is one of your favorite reasons for having a social network, then creating a dedicated page for business may be in your favor. Connect on a personal level through your Facebook page and offer posts that homebuyers or sellers are looking for is often a much better option than handing them a business card that may get lost, or never used.