RETECHNOLOGY PREMIUM MARKETPLACE RELATED PRODUCTS | WEBINARS | SPECIAL OFFERS
You are viewing our site as a Broker, Switch Your View:
Agent | Broker Reset Filters to Default Back to List
Due to the ongoing situation with Covid-19, we are offering 3 months free on the agent monthly membership with coupon code: COVID-19A
UNLIMITED ACCESS
With an RE Technology membership you'll be able to view as many articles as you like, from any device that has a valid web browser.
Purchase AccountNOT INTERESTED?
RE Technology lets you freely read 5 pieces of content a Month. If you don't want to purchase an account then you'll be able to read new content again once next month rolls around. In the meantime feel free to continue looking around at what type of content we do publish, you'll be able sign up at any time if you later decide you want to be a member.
Browse the siteARE YOU ALREADY A MEMBER?
Sign into your accountThe Greatest Online Marketing Tool for Real Estate Professionals
January 05 2015
As social media explodes in popularity and mobile use expands, you might be re-strategizing how to spend your marketing dollars. You might also be cringing at the idea of spending an inordinate amount of money on relatively new, untested waters, like social media ads. But, you have to go where the eyeballs are, right?
Absolutely! Fortunately, the eyeballs haven't really moved, from a marketing standpoint. Think about where you spend some of your online time, several times a day, every day. Now think about how many years you have been visiting that same location.
That's right; we're talking about your email inbox!
According to an iConsumer study by McKinsey Consulting, email remains the most effective marketing tool when it comes to converting leads to customers and sales. Here are a few highlights from the study:
- 91% of all studied consumers use email on a daily basis
- Conversion rates to purchase are 3 times higher in email than in social media
- Email is mobile! 45% of email is read using a mobile device