Google’s Push for a More Mobile Internet

I'll admit that I don't particularly like to use social media myself for my own business purposes, but it is often a necessary avenue for many. Much like for my own day to day purposes, I don't have a great deal of personal need to rank well in Google (most of the Gordon Wallaces in the world appear to be either footballers or Physicists). But while I don't have a particular need to benefit from these myself, I do have to be aware of changing trends and popular topics as they flare up in order to properly assist the direction of our own products as well as answer client questions or concerns.

So, let's talk a little bit about Google's (seemingly) new push for a more mobile-friendly internet.

Whenever I talk about Google, I always feel the need to preface things by reiterating to the audience that they are a business, and as a business need to generate a profit. They still primarily do this through their ad revenue (more on that topic here if you like). Though they are currently experimenting with a subscription based model to replace Adwords on certain participating sites, with the volume of traffic they receive to Google.com you're not going to see that revenue mix changing dramatically any time soon.

So, how do they keep the traffic flowing to Google.com and keep their revenue up? Keep a positive user experience going – and on mobile that means highlighting sites as "mobile friendly" before you click through.