Is Your Training Tired? Try These 4 Tips

Guest contributor G.M. Filisko of REALTOR®Mag says:

Even the best brokers can get into training ruts where they sympathize with restless and bored salespeople. One problem is that as markets and technology have changed, you're probably having fewer associates coming into the office for education, says Karlton Utter, director of learning technologies and solutions for Better Homes & Gardens Real Estate in Parsippany, N.J. Here are Utter's workarounds:

1. Make videos available for when associates are free. "Associates are looking for more self-paced training," says Utter. "If they're up at 10 p.m. and have a couple minutes, they can watch a video. One thing that works for us is to hire subject-matter experts who put together programs. We also take the training sessions we do, whether they're live or through a webinar, and record them. We add all those to our company's learning library."

2. Ask experts to record videos. "Find an expert on the topic you want to cover," explains Utter. "Then instead of doing a live webinar or training, ask, 'Can you take what you'd talk about in a training and break it into six videos for us?'" Keep videos to 3-5 minutes, advises Utter, and don't worry so much about the quality. "The question is whether it has actionable information," he says.

The cost varies depending on the glitz of the production. "I've had social media experts give us videos they did on a webcam or by recording themselves giving a webinar, so then you have a PowerPoint presentation associates can flip through while listening," says Utter. "Those cost about the same as a webinar, which could be $300 or $3,000."