Email Marketing for Real Estate: How One Message Can Grow Your Business

The cycle of marketing never stops turning. What was once tried and true becomes hackneyed and cliche. We observe this in fashion, music and art – and in today's real estate email marketing, as will be our focus today.

Millions of email marketers have now been taught the same tactics: optimized subject lines, strong calls to action, captivating images, and so on. The result is that even the least hardened email recipient understands they're being sold to. We do this as professional marketers, even though we understand that no one likes to feel like a target.

Clothing stores and various merchants overcome the sense of inbox attack by giving their recipients exclusive access to discounts on their products and chances to access items that aren't open to the general non-email-registered public.

AND THEY CAN DO THAT BECAUSE THEY'RE SELLING SOMETHING
THAT CAN BE PURCHASED WITH A SINGLE CLICK.

The problem is that most professional salespeople can't do that — especially real estate agents and brokers. They have to find a different way to create value in their email marketing.

So let's examine some strategies for sending email that can achieve this goal.