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Future Proof Your Real Estate Business

October 01 2014

Things are looking good in the housing market. Single-family home sales in August boomed, bringing sales to a level not seen in the last half a decade. Consumer confidence in the housing market is high and Millennials' view on purchasing is starting to turn. Agents are now dealing with a more diverse and technological savvy client base and those that fail to adapt could be left in the dust.

Is your real estate business prepared for the new housing market? Scroll down to learn more.

System for success

futureproof realtycommander1Henry Ford (we are big on him here in Michigan) created a system to mass produce his cars. Do you or your brokerage have a system like this in place? If not, why?

Digital technologies make running your real estate business easier. Document storage, task management, signatures, document approval, calendars, contact lists, and short sale packages can all be managed in one digital system. If you want to increase your business, you need to lay down the infrastructure on your end that can handle an increased flow of clients.

Social media for all

In a 2014 survey given to California new home buyers, 77 percent said they used some form of social media when looking for a new home. Almost half of people looking for a new home used social media to check out buying tips, neighborhood information, and agent referrals.

Having a Facebook page with your smiling mug on it is not enough; you need to actively engage with members of the community. Sharing quiche recipes doesn't count; you need to develop a meaningful voice on the internet and really get to know the community you're doing business in.

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