The Uncoachable Agent: Breaking Through the Wall of Vulnerability to Achieve Greatness

Owners, Brokers and Managers all experience it at some point in their careers, frequently more often than we care to admit. The incredibly talented REALTOR® who already "knows it all" – reaching them, through their mindset and breaking that wall of vulnerability, is the only way to help them grow and attain their potential. This is likely the most frustrating of all the processes of retention and business development when it comes to brokerage operation.

Far too often, classic methodology and systems are recommended or thrust upon these bright stars of the industry. The result is typically a push-back of sorts that frequently leads to animosity, resentment and the search for a "better fit" by the salesperson.

This isn't as much about them not "doing the activities" as it is about them not knowing how to implement the necessary systems and to "time block" their days. Part of this process that is rarely addressed is that the salesperson themselves may not truly possess the confidence in their own abilities that they seem to portray.

Strength vs. Weakness

Far too often people judge themselves to be strong in areas where they might not be. The ego has a very delicate tolerance level for the risk of admitting the lack of experience or knowledge; this vulnerability is a result of a fear of being perceived as "weak." Weakness recognition in itself is an enormous strength, but that aspect of personal development is usually forgotten in the coaching and training process.