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Sign into your accountVirtual Office Websites 101
August 15 2014
A Virtual Office Website (VOW) is a broker website that allows the public to register in order to view every bit of data that is in the MLS (with the exception of confidential information, such as showing instructions). It is the registration requirement and the more complete information that sets a VOW apart from an IDX website.
However, like IDX, it allows brokers to share data from the MLS with consumers. VOW data fields may include days on market, original list price and changes over time, sold data, and other fields that are not allowed to be displayed through IDX, and that are not included in a data feed for syndication.
To help you learn more about Virtual Office Websites, we recommend reading the following articles. They're a good place to get started:
- IDX vs. VOW
- Using VOW to Generate Leads
- How Virtual Office Website data makes a difference to consumers
Choosing the Right Solution
If you're in the market for a document for a VOW, there are questions you can ask to evaluate which option is right for you, like:
- Does my MLS allow VOW access to this vendor?
- How challenging will it be to add VOW to my website?
- Does this vendor support my own branding?
- What does the VOW data look like on a mobile device?
- Will the VOW link out to another site, or stay on my existing domain?
- How often is the data updated by the vendor? (Goal is every 15 minutes to one hour)