Katie Lance, we've read your post, and we agree on a lot of things — but we think your title might be misleading to agents and could potentially cause them to drop one of the most powerful tools at their disposal: automated email marketing (i.e. "The Drip").

We want to preface our response by saying that we are a huge fan of yours. You're an incredible teacher, and the knowledge and insight you provide is second to none for those looking to add social media and relationship marketing into their business. Our point here is to share a different side of the coin when it comes to email drip marketing.

No one wants to be marketed to — we agree wholeheartedly. In fact, we bet that if 100 focus groups studied whether or not consumers liked to see commercials, receive direct mail, or view advertisements on their favorite blogs...every person would say they didn't want the marketing (aside from those billion-dollar budget Super Bowl ads, that is).