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Sign into your account6 New Inventions to Boost Your Business
August 04 2014
Guest contributor Stefanie Hahn says:
What is Realogy FWD? This was the second year for the invitation-only Innovation Summit held in June, where technology firms showcase their latest developments to the real estate industry. The concept for the summit was created by Alex Perriello, president and CEO of Realogy, which is a franchisor of six real estate brands. It makes perfect sense when you think about it: Perriello has a lot of companies to answer to, and they need to know the latest and greatest real estate technologies — and want to know them first.
(Full disclosure: I work for Coldwell Banker Hearthside, REALTORS®, part of a franchise under the Realogy umbrella.)
This year, more than 100 startups entered to compete for $25,000 and exposure to lots of real estate brokers. The event itself features 15 companies, with 5 minutes to pitch and 5 minutes for questions from the panel of judges. The judges try to determine how these companies will work in our industry by asking tough questions about how brokers and agents can use these tools.
This was my first time in attendance at the event, but my company is already working with one of the finalists from last year: Lumentus Social. So I knew a little of what to expect. Like the total nerd I am, I sat in the front row and took notes. At times, it truly felt like we were on "Shark Tank," hearing pitches of the latest and greatest in real estate technology with a panel of judges asking hard questions to see how these tools would really fit into our business.
Here are a few of my personal favorites from the event.