In today's world, email marketing is one of the easiest ways to reach the community and promote your business. However, email marketing can quickly take a turn for the worse. I've outlined a few of the key components of how and why to integrate a successful email marketing campaign into your brokerage:

Spam

Have you built yourself a high-quality email list into the thousands, or tens-of-thousands? Give yourself a pat on the back—it's something that takes clever marketing and years of hard work. Wouldn't it be a shame if something, nay, someone, were to put this list in jeopardy? Enter, rogue real estate agent.

Everyone knows that real estate agents are notorious for sending out spam email messages. At best, spam gets filtered out before it reaches the recipient's inbox. At worst, it gives the company and agent a bad name among clients, leading to unsubscribes and blocks, which can decimate the sacred email marketing list that took years to build.

Save your agent's time

Agents are frequently busy with the day-to-day of selling real estate–showings, open houses, glad-handing and slapping backs at networking events. The vast majority of agents do not have the time to craft well-written, tasteful, targeted and effective email drip and blast campaigns.