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Sign into your accountMarketing Trauma
July 11 2014
REALOGY has made a big deal of the new 3D virtual tours that they believe is the future of property marketing. They may be right. WAV Group took a look look at homes on the internet which offered three distinctive methods of viewing images – photos, 3D tours, video tours.
When you think of marketing homes for sale, real estate professionals need to think in terms of priority. In consulting parlance, we divide prioritization into three categories: Trauma, Pain Killer, Vitamin. Beyond marketing decisions, it is a healthy idea to use this categorization across many of your technology considerations.
Here is what we opined from looking at listings offering all three media types.
- Trauma = Photos
- Pain Killer = Video
- Vitamin = 3D tours
Trauma
It all starts with great photography. Your marketing will die without it.
The worst-case scenario, agents take a single photo on their flip phone of the front of the house out of the window of their car (rear view mirror included). For the best case, look at photography by Malin Giddings of Coldwell Banker San Francisco.