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Sign into your accountReason #994 That You HAVE TO Have A Plan For Your Real Estate Career
July 03 2014
Yesterday I was at a Sotheby's office, having a meeting with a Broker/Owner that I respect very much. I've known him for a long time and we don't just have meetings to talk business, but also talk about the industry, where we see it going, new technology trends, and also things we just find interesting.
We got to talking about a luxury yacht website he was on that particular day (he loves boats), and he mentioned a quote he read in a post on their blog, and how much he thought it applies to many, many things, including real estate. The quote was this:
"If you don't know where you're going, any road'll take you there."
I'm actually familiar with this quote. It's actually a line from George Harrison's "Any Road,"which was essentially a paraphrase of an exchange between Alice and the Cheshire Cat in Alice In Wonderland.
What he pointed out though is so true. So many Realtors® tell us, "I want this" or "I want that." Our response to them is always, "If you get that, what does it mean to your business?"
More often than not, they don't really have an answer for us. So at the end of the day, they want what they want, but don't actually have a reason for it. Is this a bad thing? Technically, yes. Officially, no, because so many agents are in the exact same boat. The trick is breaking yourself of this habit and only doing things that will be meaningful to your bottom line, with purpose. This requires planning.