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Sign into your accountThe Best Voice for Your Email Marketing is…
July 02 2014
Okay grammarians, we have some groundbreaking news for you. Take a deep breath. This might shake the foundations upon which you so eloquently express your insight and ideas:
In your email marketing for new real estate leads, write like an 8th grader.
Seriously. We aren't trying to steer anyone into language degradation — there are many reasons for this, the most important of which is getting results for you.
It turns out, most people talk and communicate on what would be labeled as the writing level of an 8th grader—having a firm grasp of the language while paying no heed to formalities—until they decide to publish something. It's not that we don't know how to talk more eloquently or communicate in a formal manner; it's just that we don't do it unless we have to.
When you're trying to convince someone to use your services, your best bet is to start off talking to them the way they want to communicate — not the way Strunk and White tells them they should.
What's that look like in the day-to-day of your email marketing?