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February 09 2011
You might have heard the idea that the average attention span of a consumer is the same as a goldfish – 9 seconds or less. I would tend to argue this, simply because I have a 14-year old gold fish, and I’m quite certain he has more of an attention span than I do. He can easily tell when there are ‘strangers’ in the house, when it’s feeding time – and he won’t eat food from people he doesn’t recognize. Don’t believe me? That’s him, aka, ‘Homer’ above, (in blue).
(Random fact: Now you might think 14 is old…but the oldest goldfish on record made it to 43!)
Either way, whatever a consumer’s attention span may be, it can be agreed upon that with all the ‘stuff’ on the internet – the ability to captivate visitors in a few seconds is more challenging than ever.
When it comes to your website, you might have a super-sleek design, visually tasty graphics and listings by the boat loads. But, what about the words? Agonizing over your web-words is one of the last things you want to think about when you need to be out meeting clients and following up on leads. Or…is it?