Get Local With Your Real Estate Content

What do we write about, when we write about real estate? When offering advice on their craft, most writers, authors and journalists will say, "Write what you know." This same advice can be applied to your real estate content strategy. A Realtor's next question might be, "Well, what do I know?" The answer is, a lot.

Begin with your skills, reputation and experience. Clients appreciate your knowledge of the process, dedication to customer service, attention to detail and so on. Why not take a moment in the middle of your busy day to reflect on how you do what you do? It's a great way to launch your content strategy in terms of what you're posting on your blog and social media sites.

Next you'll want to emphasize your local focus. This is the part of your social networking and real estate agent marketing that can showcase what really makes you a standout real estate agent in your area, namely your knowledge of your area. This is a good time to ask yourself a few questions like:

1. What does your area have to offer to young people, families and retirees?
2. How close if your area to cultural centers and outdoorsy activities like hiking, biking, swimming and so on?
3. What is the business community like in your area, and who are the top employers?
4. Who are the interesting community leaders and tradespeople in your location?