The Case for Shooting Your Own Real Estate Videos

Digital media success is largely determined by the quality of your content and video is no exception. As a real estate agent, video is your face—your representation to the world (wide web)—and a major component of the digital media strategy you use, or should be using, to increase your exposure, SEO and lead generation.

If you were thinking of using your cell phone camera and free Google Play editing software to make a video, just stop right now. You'll end up with a vastly inferior and unprofessional video that no one will ever see. Or if they do, they'll never watch again. They'll probably stop following you on Twitter and Facebook, as well.

If your intention is to use video to get results, then you need to use quality video.

But how do you get quality video?

You could pay the professionals. Most production companies have the equipment, employees and ability to make a good video. But they're also expensive. Which means you'll probably only pay for one video. What's the point in having just one video? Pretty sure you're selling more than one house. On top of that, if you don't know how to distribute that one video, then you'll waste all that time and money and be back at square one.