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Sign into your accountWhat Sells Homes - Agents or the Internet?
February 02 2011
Technology Warrants a Return to Basics for Modern Realtors
by Alan Shafran, President of The Alan Shafran Group
What sells homes - agents or the Internet? With the use of technology becoming increasingly more important to the real estate business, do consumers really need a Realtor?
We have all heard the statistics, which indicate that 90% of buyers have been researching homes online for a minimum of six months prior to contacting an agent. A wide variety of information can easily be obtained with the click of a mouse: virtual tours, homeowner’s association fees and assessed values to square footage, neighborhood and community amenities and the reputation of local schools.
Technology Warrants a Return to Basics for Modern Realtors
Guest contributor Alan Shafran says:
What sells homes - agents or the Internet? With the use of technology becoming increasingly more important to the real estate business, do consumers really need a Realtor?