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April 10 2014
All great marketers tell stories...
This concept is so true. Marketing expert Seth Godin recently retitled his famous book, All Marketers Are Liars Tell Stories.
This book is famous for a reason. Despite being written close to a decade ago, it holds evergreen value in the marketing world, regardless of how many technological advancements the world has seen since Godin first published it.
Godin originally published the book in 2005, which doesn't seem like that long ago until you consider that "mobile" hardly existed, tablets were pieces of stone in the Bible, Twitter was poor vocabulary for an annoying bird, and Facebook was a new phenomenon with college students.
Think of how technology has advanced over the past eight years. Few had smartphones in 2005. Fast forward to the present, where we all could soon be wearing computers built into the lens of our glasses.
And yet, great marketing principles remain universal.
Godin demonstrated as much in his book when mentioning REALTOR®, Arthur Riolo.
Riolo is a Hudson, NY real estate agent who has built his business around telling the stories of the community he serves.