5 Strategies to Get Your Rental Listing Off the Market Faster

How are you marketing your rental listings? If you're like most real estate professionals, you've probably invested most of your time and money into properties for sale and wait for someone to contact you about a rental. While this strategy may have worked for you in the past, times are changing and more homeowners are deciding to rent their home rather than put it on the market.

Whether it was the need for additional income or it was time to move and they couldn't get their home sold fast enough, a homeowner would only consider renting their house as a last resort. Nowadays, due to economic and lifestyle trends, we are starting to see an increase in the single-family rental market, and real estate professionals need to realize that it presents a great opportunity to grow your business.

As the economy continues down the road to recovery, home prices are beginning to rise and credit restrictions are loosening for more entry-level home buyers. That being said, an increasing number of homeowners are recognizing the value of renting their homes rather than selling. This is why we've deemed it necessary to share the top 5 ways real estate professionals can better promote their rental listings.

1. Internet Marketing: Ninety-six percent of millennial home buyers report using the Internet during the home search process, many of whom are seeking rental properties. As with any listing, using visuals is the key to successfully marketing your listings online! Prospective renters scroll through countless properties before they contact you, so it's imperative that you draw them in with compelling photos of every room and the exterior of the home. In addition to listing photos, be sure to share pictures and videos of the community and anything else that might make the property more appealing.