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March 10 2014
If it's time for anything, it's time to breathe some new life into your e-mail.
There are many certainties in this life: death, taxes, and that you're sure to get an e-mail reminder from your REALTOR® that it's time to "spring forward" or "fall back." This is great information, sure, but it's the same, year in and year out. It's expected and, let's face it, probably gets ignored more often than not.
It's time for something different.
Most e-mail campaigns—drip or otherwise—talk AT the recipients. They are jam-packed with shiny templates, clickable doo-dads, and lots of data that do little to capture your customers' attentions. Wouldn't it be nice, for a change, to talk TO your customers?
That's what Happy Grasshopper makes possible.
I know that if it was me, I'd be far more likely to remember the person who sent me a message about an inspiring story, funny video, or captivating photo—and who wanted to have a real, human conversation about it—than I would the one who sent data that were irrelevant to me.
"But those statistics are important–my customers need to know the market conditions!"