RETECHNOLOGY PREMIUM MARKETPLACE RELATED PRODUCTS | WEBINARS | SPECIAL OFFERS
You are viewing our site as a Broker, Switch Your View:
Agent | Broker Reset Filters to Default Back to List
Due to the ongoing situation with Covid-19, we are offering 3 months free on the agent monthly membership with coupon code: COVID-19A
UNLIMITED ACCESS
With an RE Technology membership you'll be able to view as many articles as you like, from any device that has a valid web browser.
Purchase AccountNOT INTERESTED?
RE Technology lets you freely read 5 pieces of content a Month. If you don't want to purchase an account then you'll be able to read new content again once next month rolls around. In the meantime feel free to continue looking around at what type of content we do publish, you'll be able sign up at any time if you later decide you want to be a member.
Browse the siteARE YOU ALREADY A MEMBER?
Sign into your accountHow to Host a Broker Open House for a Luxury Listing
February 10 2014
This post comes to us from the HomeFinder.com blog:
Did you recently score your first million-dollar listing? If you're looking to reach this niche buyers club, consider hosting a broker open house to help identify potential buyers, and to network with other luxury brokers. Follow the five tips below to host a successful broker open house and enter a new echelon of selling.
1.) Thoroughly research invitees: Do your homework and invite brokers in your area who specialize in the price point or area similar to your listing. Is your listing a million-dollar urban condo with sprawling park views? Or perhaps a historic country farmhouse on a multi-acre estate? Invite brokers that specialize in that specific home type; your attendees will be more interested in what your property offers instead of what snacks you're serving.
2.) Timing is everything: Schedule your broker open houses during a time that won't interrupt client meetings or fall in the middle of the daily grind. A breakfast or cocktail event is likely to attract more attendees than an open house in the middle of the day.
3.) Attract top-producing agents: Offer private tours of the home to work around top producers' busy schedules. If they work with luxury clients from around the globe, use Skype or Google Hangouts to offer a virtual tour of the property. If you have enough details on their high-profile buyers, research them so you know what features the buyer is looking for in a home. For example, if their client is a professional athlete, highlight the home's athletic courts.