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Sign into your accountStats, Stats ... We All Love Stats
February 05 2014
What's the thing about statistics? In particular, what is it about historical data that makes real estate market analysts excited? It's not hard to answer when we're so fixated on CMA reports. We can't properly serve our sellers or our buyers unless we are competent at analyzing market statistics to determine the proper current pricing for homes.
As we begin 2014, what can we do to inform our prospects and cement our position as a local real estate market expert? We can give them a whole lot of numbers on which to focus, and these stats also have value because they tell us about the market and the sold prices of homes over the previous year. Everybody values market statistics:
- Sellers – People considering listing their homes for sale and those who are listed are interested in the market and price trends. This is particularly true in their neighborhoods, and you'll attract listing clients if you regularly publish market sold property statistics by area. Email them out to your seller prospects in your CRM system, especially at the beginning of the year for previous year sales.
- Buyers – Buyers have the greatest interest in what's going on, as they're trying to find the right home in their price range. Using the statistics report you email out and publish on your site, buyers can target areas based on real sold prices. They can see where the action is, which usually means they're popular neighborhoods with the amenities they want.