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January 18 2011
Earlier this year a lot of attention was drawn to the world of mobile technology and mobile advertising in particular when both Google and Apple decided to ramp up their mobile advertising businesses. In January, Apple bought mobile advertising company Quattro for $275 million. A couple months later, Google completed a highly scrutinized purchase of Quattro rival and industry leading mobile advertising company AdMob for $750 million.
While numerous reports from industry analysts show that mobile advertising dollars pale in comparison to dollars spent on traditional online advertisement an equal if not greater number of reports speculate that mobile Ad spending will increase exponentially over the coming years to the tune of tens of billions of dollars. Regardless of the dollar amount, one thing is certain; mobile advertising within the mobile technology being used in real estate can provide tremendous benefits to both buyers and sellers.