movingWOLF Reinvents Drip Marketing

We've said it time and again--keeping in touch with past clients is critical to building repeat and referral business. While the "set it and forget it" ease of drip email campaigns appeals to busy brokers and agents, too often the messages sound canned or, worse, irrelevant.

"Irrelevant" is a far cry from Lone Wolf's new drip marketing solution for brokers, agents and consumers. movingWOLF, the reinvention of drip marketing by Lone Wolf, pairs with national brands to send consumers coupons at exactly the moment they need them most. Clients will fondly remember your agents for sending moving truck discounts right when it's time to make reservations, or a well-timed utility change reminder with helpful offers.

It's an easy way to provide value to clients, but the value it provides brokerages can't be overlooked. Thanks to an innovative revenue sharing program, movingWOLF is completely free to brokers, agents, and consumers.

Here's how it works:

• movingWOLF syncs with client information from WOLFconnect and brokerWOLF to auto-generate emails to the consumer based on their close/move date.
• Based on that date, the system schedules drip emails to be sent relevant to where the consumer is in the home buying or selling process.
• This schedule is based on a well-researched timeline that begins up to five weeks before the close date, and extends to four weeks after the client moves. For example, clients can receive home warranty quotes about five weeks before their move, then a moving truck coupon three weeks before their move date. After the move, clients will receive coupons for services that will help them settle into their new home and neighborhood, like home security services, home improvement offers and even pizza deals for moving day.