Mobile App or Mobile Website? The Pros and Cons of Each

The 'Mobile website versus mobile app' debate might as well be Coke versus Pepsi.

Smart online marketers have long been divided between the two, as many find themselves taking sides (though more prefer 'Team Mobile').

If online real estate stats follow those of eCommerce purchases, roughly 65 percent of customers would prefer to purchase from mobile websites, while the remaining 35 percent purchase from apps. So which would you choose?

If you're leaning toward the direction with the highest percentage of customers, you're on the right track. But you might be forgetting that you could be losing 35 percent of customers by gaining access to 65 percent of them.

The ideal solution is to have both options since you have customers who strongly prefer one platform over the other, and vice versa. By utilizing both, you can leverage each to its individual strengths, giving your real estate business maximum exposure and opportunities to drive business from all mobile customers on all mobile devices.

If you're limited as to which platform you should start with due to resources, there's no wrong answer. Both offer customers the opportunity to find your business from mobile devices—the fastest growing segment in real estate marketing.

Let's take a look at the advantages and disadvantages of each. You can view a more thorough breakdown by downloading our Free Mobile Whitepaper.