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Sign into your accountReal Estate Lead Generation for Brokers: Data-Driven Lead Conversion
October 13 2013
The fact is, the effectiveness of real estate lead generation programs for brokers and teams is 100% reliant on how they track and report to drive higher conversion rates. Great lead conversion rates are kinda like the Jack-A-Lope of leads for many brokerages and teams. It is this legend they talk about, they think they have seen once in the wild, and it's fun to talk about around camp-fires.
When we talk with teams or brokerages that are managing at least three agents and working on lead tracking and conversion rates, the very first question we typically ask is how you measure and report. The way you measure and report your leads can have up to 70% or more total impact on your lead conversion rate (ie. if you currently are at 3%, you could potentially be at 10%).
There are some keys to real estate lead conversion that agents, teams and brokers alike can implement. Some of these can be accomplished by simply changing the policy or practice you follow, and others require that you have the right automation and tools built into your lead conversion process.
Visit the next page to see the Top 3 Factors in Improving Real Estate Lead Conversion.