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October 10 2013
I was talking to my good friend Leslie Benczik the other day, about the secret to his outstanding success as a REALTOR®. Leslie and his team will sell over 200 homes this year in Markham, Ontario, which puts him in the top 20 RE/MAX agents in Canada. He has been selling real estate for over 20 years. I asked him what allowed him to perform at such an outstanding level, year after year.
His answer was simple.
"It's all about my success system. I follow a system and many other agents, who are equally if not more talented as salespeople, do not. And that's why I succeed, and they do not."
You mean you are not the top most talented salesperson in your industry, or at least one of them?
"Well, I am if you look at my results. But I am not, if you look at what people consider to be 'natural' sales skills. I am not super comfortable with everybody, I am not the greatest schmoozer ever. I know plenty of reps who are better at that part of the business than I will ever be. But I will outsell them, every time, because I have a system that I follow, and they don't. That's the key."