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Sign into your accountIntegrating Infographics into Your Content Strategy and Other Useful Tips
September 22 2013
This post comes to us from the BrokerageU blog:
We are living in a visual age. The attention span of consumers and readers of your blog is constantly shortening. Bite-sized, easy-to-digest news and information is desired and long blocks of boring text are largely going ignored.
It's with that in mind that you might want to consider integrating some of these content strategies into your blog, in order to not only attract--but keep--your readers' attention.
Bullets, numbers and hyphens
Many of us outgrew our desire to read long, rambling sections of plain text without interruption dating back to our school days and dealing with assigned reading from text books. Nowadays, informational and leisure reading to be found online have to be broken up in order to receive the utmost attention.
One way to do this is to utilize bullet points, numbered lists and hyphens. All three serve the same purpose: to single out important tidbits of information and highlight it for the benefit of the reader. Too often, valuable information gets lost in the body of long-winded paragraphs, rendering that info useless.