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Sign into your accountHow to Make Sure Your Real Estate Marketing Emails Get Read with the New Gmail Inbox
August 21 2013
We hope that you're using your real estate CRM to send out informative marketing emails to your clients and prospects. And if you are, it's likely that a lot of these people use Gmail.
Many professionals, including those in real estate sales, aren't yet aware that Gmail has made some changes to the way they've structured their inbox. When you log-in to Gmail, you'll see a number of tabs at the top of your screen, such as Primary, Social, and Promotions. The Primary tab is the inbox you see when you first log-in. Gmail automatically decides which emails you receive go in which tab.
Here are some tips to ensure that your email marketing is actually seen by your clients and real estate leads:
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Ask your recipients to drag a message they've received from you over to their Primary tab (if it wasn't there already) and click "yes" when asked if they want to do that for all of your future messages.