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Sign into your accountReal Estate Connect brings attention to rental market and big data
July 22 2013
This post comes to us from the Down Payment Resource blog:
We always come back energized after attending Real Estate Connect alongside thousands of real estate leaders. In this dynamic market, we're continuously looking for the "blue ocean"...the untapped market opportunity.
According to Homes.com, rental searches and even rental leads outpace that of purchases--and it has for a while. It struck us that there's a tremendous opportunity to reach millions of income-qualified renters who don't know they could buy a home. Many are waiting it out to save for the down payment.
Savvy agents see the long term opportunity in working with renters. In fact, Chicago REALTOR® Lauren Mitrick (recently named to Forbes Magazine's and the National Association of REALTORS® "30 Under 30" lists) said she still handles volumes of rental deals to build relationships and referrals with future buyers, despite making little or no commission.