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Sign into your accountThe New Frontier of Internet Marketing
July 11 2013
Introduction
There isn't a real estate agent or a home seller who hasn't dreamed – starry eyed – of the international buyer, waltzing in to pay for their property listing in cold hard international cash. International buyers are traditionally pictured as wealthy home buyers in the market for luxury homes – and some of them are – but the opportunity goes well beyond luxury.
This paper takes a look at some of the facts around international trends in real estate and the current options for marketing properties online to international buyers. Our findings point to an opportunity that is already making a big impact in our business, one that is clearly growing, but difficult to measure and containing significant problems related to data management.
The Opportunity
The most recent Profile of International Home Buying report published by the National Association of REALTORS® in June 2013 showed International home sales in the U.S. reached their second highest level in recent years. The total market is estimated at $68.2 billion, comprising nearly 6% of the total real estate market in the United States.
THE TOTAL INTERNATIONAL MARKET IS ESTIMATED AT $68.2 BILLION