Agents DO NOT Need Vendors – They Need Partners

All right. Time for some cardio as you are sitting at your desk: Raise your hand if you have ever paid a vendor for something, or signed up for something that ended up being:

• Not what you thought it was
• Less than what you expected
• Too confusing, and/or time consuming to figure out
• Just plain old didn't work

I'll bet dollars to donuts that every single person reading this article raised their hand. If not, you may want to read over that list again, and seriously, thoughtfully consider each of those scenarios.

The fact of the matter is that every agent at one time or another has had this experience with a vendor, be it a marketing vendor, technology vendor, etc. While many of the problems often do and many times should rest solely on the shoulders of the vendor, I do not blame the vendor for this phenomenon. I blame the agent.

Real estate agents are very busy people. To add more pressure to the cooker, they also are only as good as their last transaction, and how they have performed for their last client. The stakes are high, and if one single vendor lets them down, and the stars align just so, the ensuing fallout could be catastrophic.