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Sign into your account5 Tips to Help Sellers Get a Higher Sale Price
June 12 2013
Guest contributor VHT, Inc. says:
Reports of rising home prices as the housing recovery accelerates are prompting more owners to think about jumping into the real estate market. But before they take the leap, potential home sellers need to consider how technology has changed the way homes are sold in recent years.
"Increasing prices are encouraging more homeowners to put their properties on the market," said Brian Balduf, Chairman, VHT Studios, a leader in photography and digital marketing for homes and businesses. "But if you haven't been in the real estate market for five or 10 years, you may be surprised how much the home-buying experience has changed, thanks to the Internet."
A decade ago, selling your home meant pounding a sign in the yard and having your agent mail out postcards and place newspaper ads. But that approach is as obsolete as VCRs, pagers and cassette tapes. Today's buyers are focusing their searches on the web. They're using iPads and tablets to shop and compare homes for sale, typically scanning hundreds of listings, looking for properties that catch the eye.
Grabbing the attention of these web-savvy buyers requires professional-quality photographs, publishing a video on YouTube.com and providing interactive floor plans, said VHT's Balduf.
"Selling your home has become an online beauty contest," Balduf said. "Buyers are visually-oriented. So sellers need to provide the best possible pictures of their house on the Internet to grab buyers' attention and motivate them to set up a showing."