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Sign into your accountReal Estate Analysis: When Informational trumps Transactional
May 02 2013
Think back to the last time you used Google. Were you researching information? Maybe you were looking for an answer to a question. Perhaps it was while shopping for a new TV or new car. Maybe it was a simpler shopping search; you might have just been price checking an item while you stood in a retail store. You could have used it to find this article.
Or maybe you use Google so often that you can't even think of what you last used it for. Maybe it's ingrained into your daily activity.
We touched on something in last week's article about improving your real estate business by blogging, and we want to elaborate on it a bit more.
According to an article published Tuesday, 80 percent of content is transactional or navigational, yet 50-80 percent of search queries are informational in nature. Blogging is built more around natural conversation than transactional on-site content, like that found in most property descriptions.
We probably don't need to explain why the majority of search queries are informational in nature—people use search to find the information they're looking for.
That information often becomes transactional, but smart consumers are doing their homework on items before deciding what to buy, where to buy, and when they might buy. For real estate, that means doing market research, looking for the best way to search for homes, seeing what else is for sale or recently sold around it, and finding information on which real estate agent or brokerage to work with.