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Sign into your accountWhy Use Video to Sell Real Estate?
April 24 2013
Guest contributor Properties Online says:
NAR tells us that 73% of home sellers would choose a real estate agent who uses video to sell their property over one who does not. That means the small 3% of agents who are actually using video have a major advantage. Are you one of them?
Why use video to sell real estate? Well, if getting a leg up on some 97% of your competition to attract nearly three-quarters of sellers isn't reason enough, read on.
People like video, and the statistics back it up. While the average web user spends 48 seconds on a website, the same user spends close to six minutes (five minutes, 50 seconds) on a website that has video.
It's simple, really. If your real estate website and individual property websites include video, your visitors are likely to stay longer. And the longer a user stays on your website, the more likely they are to translate into a lead. Video is said to be a whopping 53 times more effective at drawing people in than text alone!