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Real Time Real Estate

April 03 2013

readyFrom news events around the world, to financial events across the nation and interest rates across town, information and data are now available as they happen--enabling everyone to make better, faster, and timelier decisions.

Imagine a descriptive weather report without the temperature or the daily NYSE and NASDAQ update without a report in indices changes. Unimaginable! Facts in measurable terms have become essentials. Everyone from children to the elderly requires information in absolute terms, on a comparative basis, and in a final analysis.

How are facts in measurable terms collected, analyzed, compared and shared relative to service in a real estate brokerage? Not production and sales data, but service delivery data--those key events and activities between client and service provider that define overall service performance and crucial areas of service delivery. The truth is that, in most cases, they're not being measured!

What if the overall and the specifics of service performance and client satisfaction were available at the agent, office, and company levels? What if an agent, manager or owner could access today's service performance and client feedback in real time? Now, for those satisfied with their results, what if some of this information could be made available to prospects?

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