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Sign into your accountSurvey: 72 Percent Trust Online Reviews
December 17 2012
In these final few weeks of holiday shopping, you've probably read quite a few online reviews of products you're considering as gifts for family and friends. Tasked with choosing between fourteen different desktop water fountains with similar features, you might resort to making your final decision based on the number and quality of online reviews you find on the product sites. According to a survey by Search Engine Land, 72 percent of you are definitely doing that.
Here is some data from the survey, courtesy of the Yelp blog:
- A majority of consumers use online reviews to make spending decisions.
- A single review isn't likely to make or break you. In fact, 65% of consumers (vs. 58% in 2010) are reading between 2-10 reviews when researching local businesses.
- According to the survey, 72% of consumers give the same weight to online reviews as they do to personal recommendations