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September 24 2010
Today’s real estate consumer communicates very differently with their agent than in past times. Unlike boomers who like to get to know their agent and work with them in person, Gen Y’s prefer to do most things electronically. They ask for you to send them an update to a contract via text. They want you to set them up on auto email from your MLS system to look for listings that match their search criteria.
Bottomline, they want to just “get it done". They don’t have the time or interest to really get to know and the true skills you provide as an agent. Gone are the days of riding around in the car for weeks looking for just the right home. They’re narrowing their choices online long before they get to you.
While this can be easier in some respects, it can also be dangerous. If they don’t really know what an agent does, why would they value the commission they pay for the services?
How do you prove your worth without building a strong personal relationship?