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Sign into your accountPinterest Inspires Ebay; Why Not Real Estate?
November 06 2012
Ebay will roll out its new Pinterest-styled homepage soon, featuring a picture-oriented experience. Makes us wonder why more e-commerce sites aren't doing the same?
Everything about niche-social networking site Pinterest is a marketer's dream. With only 20 million or so users, it might not be the largest network, but we could argue the audience is perhaps more valuable: 80% of the users are women, 55% of whom use an iPad to spend almost 16 minutes each on the site (1.9 billion times a month). As for the spending that really matters, one third of Pinterest users have clicked through and purchased a product they saw in the network, at an average of $180 per purchase. That's double the spending per person of Twitter or Facebook users.
So Pinterest is to Farmville what CocaCola is to the neighborhood lemonade stand.
Now mega-selling site Ebay has turned to Pinterest for its upcoming make-over. Sneak peeks of Ebay's refreshed homepage will be so Pinterest-like, we expect to hear M&A talks soon. Combining picture shopping and auction-selling should propel Ebay back into the attention spans of users who've become Facebook'd to death.