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Sign into your accountPoint2 encourages publishers to play nice
November 02 2012
Yardi subsidiary Point2 is changing its data distribution policies to align with what it believes to be the interests of MLSs, associations, brokers and agents in the US, similar to what it has introduced in Canada with the Canadian Real Estate Association (CREA). Since Yardi purchased Point2, they have renewed determination to protect the data rights of agents, brokers, and their partner associations of REALTORS® and MLSs.
In the past, the default distribution setting for Point2 has been broker-opt out rather than broker opt-in. WAV Group has never been in favor of broker opt-out programs. Broker opt-out means that unless notified by the listing broker, Point2 distributed the listing data to all of its publisher recipients. The big problem with this policy is that the broker was subject to the publisher's terms of use for the data, which might be contrary to the best interest of the broker. For many brokers, the portal's terms of use are fair – but for others, they are not.
Point2 is now in the process of notifying publishers that they must conform to a set of fair use terms if they want the convenience of broker opt-out data. If they do not conform to the new terms, the data to that publisher will be switched to opt-in. As of January 1, 2013, any publisher not conforming to the new agreement will see somewhere between 200,000 and 1.2 million listings taken out of their Point2 feed.